01 — Quick comparison
Which solution is right for you?
Three paths to launching your online store. The right choice depends on your budget, timeline, and how much control you want over your platform.
| Solution | Setup cost | Monthly infra | Timeline | You own the code? | Customize freely? | Best for |
|---|
| Path A — Shopify | Rp 8 – 18 jt | Rp 510k – 1.6 jt Shopify subscription + apps | 2 – 4 weeks | ✕ | Limited | Fastest launch, non-technical owners, tight budget |
| Path B Budget Best value | Rp 18 – 35 jt | Rp 17k – 900k Near-zero free tiers | 4 – 8 weeks | ✓ Full ownership | ✓ Unlimited | Best value: own your code, near-zero server cost |
| Path B Custom | Rp 35 – 80 jt | Rp 500k – 2 jt Premium managed infra | 8 – 16 weeks | ✓ Full ownership | ✓ Unlimited | Complex needs, scale-ready, established businesses |
* Infrastructure costs are billed directly by providers to you (the client) and are separate from the development fee above.
02 — Development packages
One-time build pricing
Prices below are the developer's service fee for building your store. Infrastructure and platform subscription costs are separate and paid directly by you to the provider.
Path A — Shopify setup
Starter
Solopreneur
Personal brand, side hustle
Rp 3 – 6 jt one-time
Shopify account setup + theme config
Up to 30 products uploaded
Payment gateway integration
Domain + email setup
1 round of revisions
Most popular
Standard
Small Business (UKM)
Fashion, F&B, lifestyle brands
Rp 8 – 18 jt one-time
Shopify + premium paid theme
Up to 100 products
Multi-currency + local payment (QRIS, VA, e-wallet)
Email marketing setup
SEO basics + Meta Pixel
2–3 rounds of revisions
Advanced
Medium Business
Established brand, multi-outlet
Rp 20 – 45 jt one-time
Shopify Plus or custom theme development
Unlimited products + variants
Custom UI design + branding
ERP / inventory system integration
Multi-language support
Analytics dashboard
Path B Budget — Custom built, near-zero infra cost
Starter
Solopreneur
Simple custom store
Rp 8 – 15 jt one-time
Next.js frontend (template-based)
Free-tier database + storage setup
Midtrans payment integration
Product catalog + order flow
Deployed to Vercel (free)
Best value
Standard
Small Business (UKM)
Full-featured custom store
Rp 18 – 35 jt one-time
Next.js + custom UI design
Full catalog, search, cart, checkout
User accounts + order history
Admin dashboard / product CMS
Email notifications + Midtrans
Near-zero monthly infra cost
Advanced
Medium Business
Growth-stage, scaling
Rp 40 – 80 jt one-time
Full custom architecture + design
Advanced filtering + product search
Loyalty / rewards system
Multi-warehouse inventory
Analytics + sales reporting
CI/CD pipeline + documentation
Path B Custom — Premium managed infrastructure
Starter
Solopreneur
Full custom, premium hosting
Rp 15 – 25 jt one-time
Next.js + Node.js backend
Supabase database + auth
Vercel + Railway deployment
Payment + basic admin panel
Most common
Standard
Small Business (UKM)
Growth-stage brand
Rp 35 – 65 jt one-time
Full custom Next.js + backend API
Custom UI/UX design
Product, cart, checkout, accounts
Admin CMS + inventory management
SEO, analytics, Meta Pixel
3+ revision rounds
Advanced
Medium Business
Established, complex needs
Rp 75 – 150 jt one-time
Enterprise-grade architecture
Multi-vendor / marketplace features
Custom loyalty + subscriptions
ERP / logistics integration
Load testing + security audit
Full technical documentation
03 — Feature comparison
What's included in each path
A side-by-side view of what each solution delivers — so you know exactly what you're getting.
| Feature | Path A Shopify | Path B Budget Custom | Path B Custom Premium |
|---|
| Product catalog management | ✓ | ✓ | ✓ |
| Shopping cart + checkout | ✓ | ✓ | ✓ |
| Local payment (QRIS, VA, e-wallet) | ✓ | ✓ | ✓ |
| Customer accounts + order history | ✓ | ✓ | ✓ |
| Mobile responsive design | ✓ | ✓ | ✓ |
| Custom domain | ✓ | ✓ | ✓ |
| SEO basics | ✓ | ✓ | ✓ |
| Admin panel / product CMS | ✓ | ✓ | ✓ |
| Email marketing integration | Add-on | Add-on | ✓ |
| You own 100% of the code | ✕ | ✓ | ✓ |
| No platform transaction fee | ✕ | ✓ | ✓ |
| Unlimited customization | ✕ | ✓ | ✓ |
| Custom loyalty / rewards system | Paid app | + Extra cost | ✓ |
| Multi-language | ✓ | + Extra cost | ✓ |
| Server / infrastructure cost to you | Rp 510k–1.6jt/mo | ~Rp 0–900k/mo | Rp 500k–2jt/mo |
04 — Ongoing management
Monthly retainer plans
After your store launches, these plans keep it running smoothly — updates, monitoring, and continuous improvements handled for you.
Maintenance Lite
For solopreneurs & personal brands
Rp 500k – 1.5 jt / month
Server & uptime monitoring
Up to 5 content/product updates
Dependency & plugin updates
Monthly performance report
Email support (48h response)
Management Standard
For growing UKMs — most popular
Rp 2 – 5 jt / month
All Lite features included
Up to 20 product/content updates
Promo banners & seasonal changes
Basic SEO maintenance
1–2 email campaign setups/mo
Priority support (24h SLA)
Management Pro
For medium businesses
Rp 6 – 15 jt / month
All Standard features included
Unlimited content updates
Up to 8h new feature development
A/B testing & conversion support
Ads & analytics support
Dedicated WhatsApp support line
Retainer fees cover the developer's time and expertise only. Infrastructure and platform costs remain separate and are paid directly by the client.
05 — Terms & important notes
How we work together
A few important things to know before we begin, so there are no surprises.
Payment schedule
50% upfront before project starts, 50% upon final delivery and your approval. For larger projects (above Rp 30 jt), a milestone-based payment can be arranged: 40% start — 30% at midpoint — 30% at launch.
Infrastructure costs
Hosting, domain, Shopify subscription, and platform fees are always paid directly by the client to the provider — they are not included in the development fee. We can help you set these up and choose the most cost-efficient options.
Revisions & scope
Each package includes a defined number of revision rounds. Additional revisions or features beyond the agreed scope are billed at Rp 150k–250k / hour depending on complexity. All scope changes are confirmed in writing before work begins.
Timeline & communication
Timelines assume timely feedback from the client (within 3 business days per review round). Delays in client feedback may push the delivery date accordingly. Regular progress updates are provided via WhatsApp or email — your choice.
What you own after delivery
For all custom builds (Path B), you receive full ownership of all code and assets upon final payment. For Shopify projects, the theme and customizations are yours, but the Shopify platform itself requires an ongoing subscription from Shopify.
Support after launch
All projects include 14 days of complimentary post-launch support for bug fixes. After that, ongoing support is available through a monthly retainer plan. Ad-hoc support outside of retainer is billed hourly.